Jessica Clements

The new face of ethos: Assembling students’ ethical competencies

Jessica Clements

  • School: Purdue University (0183)
  • Degree: Ph.D.
  • Date: 2013 pp: 242
  • Advisor: Blackmon, Samantha
  • Source: DAI-A 75/04(E)
  • Subjects: Language, literature and linguistics; Communication and the arts; Celebrity; Credibility; Ethos; First-year composition; Remediation; Social networking
  • ProQuest Document Number: 304545777
  • ISBN: 9781303606090
  • UMI Number: AAT 3604752

Abstract:

This project addresses the discrepancy between ethos as it is addressed and enacted inside and outside the first-year composition classroom, respectively. It queries how contemporary social networking practices are influencing the ways in which composition students are understanding ethos and the attendant pedagogical possibilities for composition instructors. After rhetorically analyzing celebrity social networking texts, surveying first-year composition students, and collecting material artifacts from first-year composition instructors’ classrooms, it proffers a remediated understanding of ethos, celebrethos, which emphasizes a tangible appeal to celebrity status: persuasive communication imbued with identity appeals to the “ordinary.” It also advocates the need for a more dynamic model of online ethos, one that is kaleidoscopic in nature and incorporates the presently important notion of klout-as-ethos. It culminates with a suggested assignment sequence that meets students where they are in privileging the powerful rhetorical lessons inherent in contemporary social networking practices.